Together they pack one unstoppable punch.

Welcome to my communications portfolio! My name’s Alex.

A creative thinker and an advocate for new ideas, I develop clear and engaging content that puts audiences first. With a unique and diverse communications background in research, writing, editing, translation and design, I bring words and images together in meaningful ways.

I can help with:

• audience-aware writing and visually dynamic multi-media content
• impeccable and efficient editing
• thoughtful SME outreach, consultation and research
• resourceful project management
• persuasive and engaging public speaking

Select the images below to find out more about each project!

A savvy social media audit, strategy and content calendar for the Art Gallery of Burlington, with some new ideas to help boost target audience engagement.

A document cover that reads a g b a social media strategy for the art gallery of burlington, with a picture of the gallery's facade and a large public sculpture in front of it.
A document cover that reads What is the Ontario Greenbelt? And why does it matter? with an aerial photograph of a suburb bisected by a large band of green forest.

An easy-to-understand plain language guide that answers some common questions about the protected stretch of land in Southern Ontario known as the Greenbelt.

14 carefully researched and audience-aware webpages on Francophone experiences in Ontario, for Destination Ontario’s website.

The Franco-Ontarian flag, with green and white symbols.
A square logo divided into four equal square segments of different colours each containing the letters C, M, N, C.

A dynamic new brand style guide for the Canadian Museum of Nature/Musée canadien de la nature, which showcases all that this amazing treasure trove of natural history has to offer.

A well-informed policy memo addressed to the Prime Minister of Canada, asking for revisions to the Governor General of Canada’s eligibility criteria and process of selection. Updates are long overdue!

A yellow lion wearing a crown and holding up a red maple leaf. The badge of the Governor General of Canada.
A photo of a colorful painting by the artist Norval Morrisseau (also known as Copper Thunderbird), titled 'Artist and Shaman between Two Worlds'.

An audience-focused instructional lesson that teaches Ontario’s Grade 10 students how to interpret and understand abstract art.

A culturally inclusive, multi-lingual social media story for the National Gallery of Canada, inviting visitors back to the gallery post-pandemic.

A document cover with pale pink and grey graphic elements and text, and a photo of a mixed-media figurative sculpture.
Two young girls eating maple syrup outdoors.

An engaging, performance-optimized and audience-focused media relations e-newsletter for Destination Ontario.

An exciting Year in Review annual report for the Aga Khan Museum in Toronto, highlighting the museum’s key activities and achievements in 2021.

A document cover that reads 2021 A Year in Review, with a picture of a young woman participating in an exhibition activity at the Aga Khan Museum.
A white logo for the Ontario Museum Association's Inclusion 2025 initiative, set against a blue background.

A flexible e-learning course for the Ontario Museum Association’s Inclusion 2025 initiative, created using Articulate Storyline 360.

A passionate pitch presentation for the Ontario Museum Association to deliver to the Ministry of Finance, outlining their submission to Ontario’s 2022 Budget.

The introductory slide to a slide deck for a pitch presentation. The slide reads: "Saving Ontario's Museums. A Post-Pandemic Recovery Strategy: Recommendations for Ontario's 2022 Budget", Marie Lalonde, Executive Director, Ontario Museum Assocation, 7 February 2022. The slide also contains the logos of the Ontario Museum Association and the Government of Ontario.
A photo of two young women standing in front of a dinosaur on display at the Royal Ontario Museum, one of the women facing the camera and wearing a protective mask.

A detailed data analysis and research report on the impact of the COVID-19 pandemic on Toronto’s museums.

A vibrant and engaging design and layout for the annual magazine of KITE-UHN, the cutting-edge scientific rehabilitation research institute in Toronto.

A magazine cover with a vibrant blue light painting of a globe, with text that reads: Centennial Colllege, KITE works, volume 2, 2021-2022, KITE and Centennial College unite to share stories of research innovation. In this volume: The Future is Fibre, The Mysteries of Sleep, The Brain and Body Connection, The Smile Project. At the bottom of the page is the Kite UHN logo.
A small colourful figure sitting on top of a dark grey ceramic hand with long colourful fingernails.

An inviting e-newsletter for the Gardiner Museum in Toronto, with (some real and some imagined) programming highlights—including an exhibition of visionary work by Canadian artist Shary Boyle (on the left is her Peacock Spider, 2020).

A spooky web ad for my favourite wine—Apothic Red Winemaker’s Blend—just in time for Halloween!

A dark interior space with a table, movie screen, and red velvet curtain. A wine bottle, wine glass, candles and box of popcorn are on the table. The silhouette of a vampire appears on the movie screen.
A black page filled with white text of various sizes and fonts with narrow images of different film posters, the Blood in the Snow Film Festival brand logo and a large blood splatter.

A smack-you-in-the-face landing page and thank you page for the Blood in the Snow Film Festival, a celebration of Canadian horror cinema.

A helpful infographic with tips on how to survive an epic sci-fi space flick. Print a copy to keep on hand.

A document header with a cartoon astronaut and a title that reads How to Survive an Epic Sci-Fi Space Flick: A Checklist and Fact Sheet.
A black document with white text and the Trinity Square Video brand logo.

An inspiring mission statement for Trinity Square Video (TSV), a non-profit, artist-run organization in Toronto dedicated to the creation and exhibition of video-based art.

A punchy new membership webpage and online application form for Trinity Square Video, which highlight key membership benefits.

A colourful graphic illustrating membership categories in red, green and blue, against a black background. Below is a chart in the shape of a film clapper board.
A white page with black text and a photo of a white handbag against a blue background.

A specialized style guide and web and social media templates for Trinity Square Video, to help unify the writing styles of a diverse group of content creators and support the organization’s re-branding and new website.

A creative set of web communications for the Alternative Arts Museum in Toronto, a (fictional) new museum I founded for creators of all kinds.

A view of the roof of a building with various differently shaped roof lines in bright colours and bearing the logo A, A, M, A, A.
The facade of a building pictured twice, one above the other. The top image shows the building with a sign reading Ryerson Public School. The building in the image below has no sign.

An optimistic press release announcing the (imaginary) new name of Ryerson Public School in Burlington: Knott Public School—named after Elsie Marie Knott, the first female First Nations Chief in Canada, an advocate for education and the Ojibwe language, and a fearless school bus driver.

A canine-friendly communications plan for Dogtopia—your one-stop-shop for all your furry child’s daycare, overnight boarding, grooming and training needs.

Two dogs on an orange slide in an interior space looking at the camera.
A graphic design in grey, orange, green, blue, black, and red displaying a small orange backpack, a newspaper and a small black and white gift box.

An enticing e-blast and customer-focused creative brief for a holiday season product launch by Canadian vegan leather accessories brand Matt & Nat.

An efficient technical concept and task that explain how to use the fun animations feature of Microsoft PowerPoint.

A black background overlaid with large letters in white and red that read I heart p, p, t.
A black, white, and blue document cover with the words Curio, Create your own interactive displays, User Persona.

A handy user persona for Curio, an innovative and easy-to-use online exhibition software program that helps museums create interactive touchscreen experiences.

A useful user guide for Curio exhibition software, which offers the user clear guidance to help them achieve their creative goals.

A blue, black and white document cover that reads Curio Exhibition Design Software, User Guide, Version 1.0.
The introductory slide for a slide deck, in black, blue and white. The slide reads Getting Started with Curio, Emily Loughnan, 11 February 2022.

An informative training presentation that walks new users through the first steps of using Curio exhibition design software.

A comprehensible set of sales policy FAQs for IKEA, to help customers understand the company’s rules and regulations.

A rectangular blue and yellow IKEA brand logo.
The brand logo for the Arts Education Network of Ontario, in green, red, orange, and black lettering.

A stirring 7-minute speech for the director of the Arts Education Network of Ontario, promoting a diverse education that includes the arts—one of the keys to Canada’s future success.

A delicious website content migration plan for Mon K Patisserie in Toronto. Yummmm.

A table covered with various different kinds of sweet pastries displayed in diagonal rows.
The Facebook thumbs up symbol in blue and white, displayed upside down.

A cautionary case study of Facebook’s rebrand as Meta—a revealing example of what not to do when it comes to establishing a new brand identity.

Two rigorously researched books about the fascinating and self-obsessed 17th-century Italian painter, poet, actor and printmaker Salvator Rosa. One is a two-volume translation of his more than 400 surviving letters.

A book cover with an image of a painting of a young white man in historical dress with long brown hair, moustache and beard looking down on a skull in his hands and writing on the skull with a quill.
A bust-length painted portrait of a white man with a dark beard and long dark hair dressed in a dark brown cloak holding a sign in one hand.

An innovative academic journal article about an unusual gesture in a 17th-century self-portrait: Salvator Rosa’s Allegory of Philosophy in the National Gallery, London.

Disclaimer and copyright: All of the projects on this website constitute original academic or professional work. With a few exceptions, projects are not directly affiliated with or endorsed by the companies or brands identified. Work for Trinity Square Video and the KITE Research Institute was carried out in partnership with Centennial College, Toronto. No work from any page on this website may be reproduced or used without the individual or joint authors’ permission.

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