The Canadian Museum of Nature is home to an incredible collection of natural phenomena—everything from dinosaurs and fossils to furry forest creatures and a state-of-the-art specimen-freezing cryobank.

The museum’s current branding and website are in need of a revamp, to better articulate the significance of the institution, what they actually do, and how their activities are relevant to today’s discerning museum visitor.

With this set of brand guidelines I give the museum a new brand voice: an inviting, welcoming, engaging, inclusive, ethical and knowledgeable persona that I think better represents the museum and its identity. I’ve also created a new logo, colour palette, typography, graphic elements and photography guidelines.

I want members of the museum’s two key audiences—school children and visitors to Ottawa—to make the CMNC a can’t-miss stopover on their cultural journey!

A document cover that reads Brand Guidelines, Canadian Museum of Nature, Musee Canadien de la nature, with a square logo divided into four equal square segments of different colours each containing the letters C, M, N, C. Click on the image to link to the associated project.
A logo with the letters C M N C and pictures of people visiting various exhibits at the museum.
A document page that reads Brand Colours, with maple leaf symbols illustrating each brand colour and variation, including verdant pine, arctic glacier, spring maple, great lake and fresh snow.

Select the DOWNLOAD button for a full copy of the guidelines.

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