Canadian brand Matt & Nat have a corner on the market for vegan, cruelty free and recycled bags and accessories.

This e-blast (marketing email) sent out to subscribers is part of a holiday season product campaign launch. It centres on gift-giving, the opportunity for travel and the return to the workday commute.

The email keeps things visually simple, to tie in with the company’s minimalist brand aesthetic and to better showcase the product’s key features—its quality, functionality, unique design features and appearance (check out those fabulous colours!).

It was also important to highlight Matt & Nat’s ethical, environmentally-conscious and cruelty-free mission, and to reaffirm these values as part of the ad’s aim to secure existing customer trust.

Select the buttons below for a close-up view of the e-blast and a copy of the creative brief.