Trinity Square Video (TSV) needed a new style guide and set of web and social media templates, to help the organization’s diverse content creators unify their brand voice, writing style and content formatting.

TSV has a wide variety of channels, including exhibition programming, workshops, post-production editing, equipment rentals and membership. This makes for a lot of content creators, each with their own unique voice and writing style.

As a go-to reference for future content creation, the style guide lays out guidelines for web, social media and print and the templates provide flexible examples for individual types of content like webpage layouts and posts for Facebook, Instagram and Twitter.

Below are a few examples of the templates I created and a copy of the style guide.

A web template for a workshop listing:

A web template for a workshop listing, with a white background and black text, and an image of a handbag against a blue background.

A web template for an exhibition listing:

A web template for an exhibition listing, with black text against a white background and an image of a person dressed in traditional costume.

An Instagram post for a workshop announcement:

An Instagram post with black text against a white background and an image of two hands in blue gloves holding a white piece of paper bearing the words Archival Affections.

A style guide for all print, web and social media content:

A document with a white background and black text, with a title that reads TSV Style Guide.

Select the button below for a full copy of the style guide.

STYLE GUIDE